Smart Speakers have the "strongest growth momentum among all categories of consumer electronics," according to a recent report by Trendforce . Shipments are expected to reach 62.5 million units in 2018, and 95.25 million units in 2019, which is significantly more than the 27.66 million units that left the shelves in 2017. A previous survey by Strategy Analytics found that about 17% of Americans use smart speakers, and most of them are made by Amazon. Trendforce's new data seems to confirm this, as they say that Amazon accounts for about 70% of the market. Interestingly, while growth will continue in western markets, a huge chunk of growth is expected to be driven by an explosion in the Chinese smart speaker market, and American tech giants won't necessarily get a piece of the overseas pie.
We anticipate that the Chinese market will experience a reshuffle and enter a period of rapid growth in 2019, when the customers shrug off their conservative attitudes and become more positive about smart speakers... As for international brands, smart speakers produced by Amazon, Apple, and Google are all unavailable in China. Due to the lack of access to the Chinese language in their products, it is difficult to expand their services in China.